Sales Growth increased significantly from 2009 to 2013
- About Domestic Market
We first launched our company in 2009, and our market share was significantly
low compared to other companies. Even though bio-ethanol
was recognized as number 1 bio-fuel, the productivity of bio-ethanol was not enough to drag attention of consumers in the
beginning. Instead of promoting our product to increase brand awareness, we
invested in R&D to develop a new form of bio-ethanol. In the late 2009, we
challenged ourselves and made bio-ethanol from flame grass. Bio-ethanol is
usually made from common crops such as sugar cane, corn or potatoes. However,
due to the increase in the price level of agricultural products, we took
another approach and decided to find out a completely new raw material by our
own breeding technology. We succeeded in launching the new product called UC-9.
We received the “Biotechnology Innovation Honor Award” from the Conference held
by Environmental Sustainability Organization. In 2013, our domestic market
share increased to 9%. By 2020, we wish to increase our market share to 15%.
- About International
Market
According to the statistics, over
103.2 million m³ of ethanol was produced
worldwide in 2011 and more than 80% was used in fuel application. Internationally,
our market is performing fairly. We want to compete with the world leaders in
production of bio-ethanol which are United States and Brazil. Our market share
is about 4% and we are targeting mainly Taiwan and Philippines where pollution
rates are significantly high. We expect to enter the EU market by 2020 where
most bio-ethanol is still produced by distillation from crops such as wheat,
sugarcane and corn. Demand for bio-ethanol is likely to increase over the next
two decades in the EU and market for bio-ethanol has continued to grow since
the introduction of E10
Recruitment Process is a major function of the Human Resource department of Biosiaand it is the first step towards creating a competitive strength for the organization
We provide a tour of our bio-center
to increase brand awareness
We also provide full information about
the safety and conditions of the bio-ethanol since some organizations and firms
are not fully aware of the safety
of the product
.